Why it matters: While OLED televisions have several advantages over LCD-LED sets, one surface area where they can't compete is the brightness. Merely LG Display says its next-generation OLED EX technology solves this problem, enhancing brightness upward to xxx percent compared to conventional OLED displays.

OLED EX, the latter function an acronym of 'Evolution' and 'eXperience,' has the same distinctive OLED characteristic whereby each pixel emits low-cal independently without requiring a split backlight, resulting in perfect blacks, faster refresh rates, and no blooming.

The biggest issue with OLEDs is that almost sets currently peak at effectually 500 – 600 nits, lower than what many loftier-stop not-OLED televisions are capable of reaching, but LG Display addressed this by converting the hydrogen elements present in organic light emitting elements into stable deuterium, enhancing their stability and efficiency, allowing them to emit more light.

"Deuterium is twice as heavy as normal Hydrogen, and only a small-scale amount exists in the natural world – as but one cantlet of Deuterium is found in well-nigh 6,000 ordinary Hydrogen atoms," writes the company. "LG Display has worked out how to extract deuterium from water and utilise information technology to organic light-emitting devices. When stabilized, the Deuterium compounds let the brandish to emit brighter light while maintaining high efficiency for a long time."

LG Display adds that OLED EX brings improved color accuracy, too. It uses personalized algorithms to predict the usage of 33 million OLED diodes in an 8K display so it "precisely controls the brandish's free energy input to more accurately express the details and colors of the video content being played."

The technology can also benefit the concrete design of a Idiot box. LG Brandish says it has been able to reduce the bezel thickness from the original 6 mm to 4 mm on 65-inch OLED displays.

LGD notes that is has sold more than x million OLED TVs over the last 2 years, and despite the global Goggle box marketplace failing 12 per centum this yr, it all the same saw a 70 percent growth in OLED sales through 2022.

LG Display volition integrate OLED EX technology into all of its OLED TV panels from Q2 2022. Let's hope it works as well as the company claims.