What Is The Difference Between Self Serve And Managed Service In Advertising

Digital Marketing

What's The Difference Between Self-Service Platform & Managed Services?

Past Editorial Staff

NeoReach provides influencer marketing solutions for global brands and agencies. We have two primary offerings: a Self-Service Platform and Managed Services. While these 2 offerings tin be complementary, they address different customer needs.

The Cocky-Service Platform is designed to help companies that have an in-business firm influencer marketing team organize and scale their influencer programs. On the other manus, the Managed Services offering is meant for companies that desire a team of industry experts to blueprint and run influencer campaigns for them.

Self-Service Platform

Over the last 12 months, an increasing number of brands and agencies have congenital their own in-firm influencer marketing programs. They established in-firm teams and processes to direct outreach to influencers and coordinate campaigns.

The advantages of an in-house influencer marketing program are that yous concord a direct line of communication with influencers. This mostly yields better results because you can communicate your brand'due south needs directly to influencers and you can circumvent the fees charged by influencer marketing vendors.

However, running influencer marketing in-business firm carries its own gear up of challenges. In detail:

Information technology's challenging to place brand-appropriate influencers : Currently, most marketers use Google to find influencers, which can take days, or weeks. Making matters worse, well-nigh marketers have little to no information upon which to make decisions most the influencers they select.
Managing and measuring campaigns is labor intensive : Running an influencer program requires existence on pinnacle of many moving pieces, including influencer relationships, cost negotiation, contract management, post-approval, calendar management, and reporting.
Teams operate in silos : Although many people at the brand or agency are working with influencers, they operate in silos, each with their ain process and relationships, by and large logged in a spreadsheet. This means that influencer relationships are not shared, processes and reporting is not standardized, and learnings are not shared.

The NeoReach platform solves these issues, thereby increasing the efficiency of in-house influencer marketing teams and enabling companies to build their own influencer networks. The platform offers the following functionality:

Search : An influencer search engine enabling you to search the entire social graph. It offers over 3M influencers, searchable by keyword, performance, and audition analytics.
Manage : Workflows for automating your campaigns and influencer relationships. Information technology includes tools to manage influencer communication, content calendars, content development, influencer contracts, and influencer payments.
Runway : Dashboards and analytics to measure the functioning of your programs.

To learn more, download our FanDuel instance study or sign up for a live demo!

Managed Services

Although building an in-house influencer marketing team tends to yield the all-time results, it is not for anybody. Many brands and agencies either practice not take the bandwidth or knowledge to run influencer programs themselves or are simply starting to try out the space and have to encounter more proof of concept before bringing information technology in-house.

The NeoReach Managed Services offering is designed for these customers. Nosotros've built a team and a procedure to run campaigns for customers, doing everything from campaign planning to influencer management to campaign execution. Our team has launched hundreds of campaigns across platforms and industry verticals. Here is how we differentiate from other influencer marketing vendors offering Managed Services:

Data-driven influencer identification : How exercise yous know what influencers volition have the greatest affect? Most people just guess…instead, we use audition and performance data, sprinkled with some machine learning, to predict influencer operation.
Service + Software : NeoReach marries software and services to deliver the best results in the industry. Our platform helps us automate campaign direction and get deeper performance analytics, cutting costs and improving functioning.
Experienced squad : Our people are some of the influencer marketing industry's best creatives and program managers. They all accept over iii years of industry experience and have managed vii-figure influencer programs for many of the world'south largest brands.

To acquire more, download our XX example study or request a call with an account executive.

How both offerings work together

Although oftentimes purchased separately, both offerings are complementary. First of all, one of the reasons our Managed Services team has developed a stiff reputation in the space is because of their usage of the NeoReach platform.

Secondly, we take had several customers starting out with Managed Services and then transition into Self-Service customers once they proved out the value of influencer marketing and built an in-house squad. Finally, we frequently have Self-Service customers running Managed Services campaigns with us because they need the extra bandwidth.

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